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Next Media Partners is Collaborating with Inworld AI to Advance Agentic Conversational AI in Television and Digital Advertising
- Gerard Kunkel
- Apr 4
- 2 min read
April 4, 2025 – Next Media Partners (NMP) is collaborating with Inworld AI (Inworld) to advance Agentic Conversational AI for next-generation advertising and entertainment experiences. This collaboration brings together NMP’s rapid-deployment marketing-as-a-service platform with Inworld’s industry-leading AI framework to deliver fully interactive digital characters across television programming and digital advertising.
NMP’s solution, Brand Genius, enables media companies, marketers, and brands to deploy interactive characters that consumers can speak with directly—extending the impact of TV programming and advertising into meaningful, real-time conversations. Whether used for entertainment, product exploration, or information-sharing, these characters transform passive audiences into active participants. Designed on a flexible, Web-based architecture, Brand Genius supports a wide range of use cases across all digital formats.
Inworld is the leading AI framework designed for large-scale consumer applications, delivering real-time performance with minimal latency. Their active learning technology ensures continuous quality improvement, empowering creators to drive user engagement.
“Our partnership with Inworld is a major step toward realizing the full potential of interactive media,” said Gerard Kunkel, Founder and Managing Partner at Next Media Partners. “We believe that agentic AI characters are the next frontier in connecting content, advertising, and consumers—and Inworld provides the platform to make those experiences fast, scalable, and real.”
“NMP’s Brand Genius solution opens new dimensions for audience engagement,” said Cheryl Fichter, Director of Partnerships at Inworld. “We’re excited to collaborate on creating truly interactive experiences that redefine how people connect with stories and brands.”
NMP will showcase Brand Genius in action at the National Association of Broadcasters annual conversation, the NAB Show 2025, in Las Vegas on April 8th. During this session, titled Agentic Conversational AI, audience members will have a live, hands-on interactive opportunity to see and speak with AI characters that appear within television content and advertising—right from their mobile devices. This activation highlights the seamless integration of Inworld’s AI framework with NMP’s innovative Brand Genius.
About Next Media PartnersNext Media Partners is a strategic advisory and product innovation firm that creates solutions at the intersection of media, advertising, and technology. Their Brand Genius platform enables the rapid deployment of conversational AI characters to extend media experiences and power intelligent marketing at scale. Inquiries can be directed to info@nextmediapartners.com. More information can be obtained at www.nextmediapartners.com where a Brand Genius would be happy to speak with you.
About Inworld AIInworld is the leading AI framework for real-time consumer applications, designed for scalable production. Inworld has powered experiences from NVIDIA, Xbox, Ubisoft, NetEase Games, Logitech G’s Streamlabs, Niantic, and more. Inquiries can be directed to marketing@inworld.ai. More information can be found at www.inworld.ai/.